World Diabetes Day campaign.

The International Diabetes Federation organises World Diabetes Day every year - the world’s largest diabetes campaign with events in more than 100 countries.

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On the theme of ‘Eyes On Diabetes’ I created
a series of campaign materials that could be downloaded and printed out, or shared on social media. Space was included so that any of IDF’s ‘partners’ could include their logo.

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The materials were created in English, French and Spanish.

The materials included: Posters, infographics, web banners, social media posts, an interactive e-pub toolkit, micro-site, a BMI questionnaire and a twitter event ‘heat map’.

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122,000 tweets and instagram posts were tracked by the ‘heat map’ on the first day. IDF were so happy with the 2016 campaign that we pitched, and won, to do the 2017 campaign.

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